Jugaad is old hat. It has done little for India in
terms of innovation; India ranks 64th in the Global Innovation
Index. In today’s globalized market place it is increasingly difficult to
survive with just quick fixes or creative improvisation. Indian companies have
no option but to move beyond jugaad towards a more dependable and systematic process
of innovation. This book is a “how-to” guide for innovation leaders undertaking
this journey.
While the market is crowded with titles on
innovation, this book offers a unique eight-step process for creating a
systematic innovation capability, which can be transplanted across the board to
any business or region. It doesn't assume anything about the size,
sector, culture or strategy of your organization, or the leadership style and
background of your management. No matter what level your organization is in the
innovation chain, you will find this book useful.
The eight steps are built around three key themes.
To enhance innovation output, you need to build an idea pipeline; improve the
flow of ideas (‘improve idea velocity’); and enhance your conversion ratio from
ideas to successful innovations (‘increase your batting average’).
This book uses around fifty stories from India and
elsewhere to illustrate the core principles and practices. All you need to
benefit from this book is a burning desire to make your organization more
innovative.
Congratulations! Kudos on the book and the simple yet impactful steps suggested.
ReplyDeleteAll the best!
Gaurav Kataria
Looks like this book can be useful to everyone - even a common man (or woman, for that matter). Though business has never been my field, the synopsis of this book has ignited in me a curiosity and I feel I, too, can learn a thing or two from it. Can't wait to see what the authors have to say about innovation.
ReplyDeleteA timely book as India takes its early steps towards systematic innovation. Look forward to the launch.
ReplyDeleteReally wonderful book. I am glad to learn the systematic ways of building innovation. I think Jugaad is only a short term, quick fix solution for a temporary problem. But if one needs a fine, scientific and permanent solution the only way is build a culture of Systematic Innovation.
ReplyDelete- Siva
This could be a practical template for so called Innovation cells in Enterprises
ReplyDeleteGood One , the simple terms of innovations that are listed to be followed , that can be easily made into practice.
ReplyDeleteThanks Suchi.
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