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Step-1 Lay the foundation	Three myths of innovation (3 min video) 40 years, 20 million ideas: The Toyota suggestion system Intuit: Innovating for India Amoeba metaphor and structures enabling innovation: P&G story How GE develops innovation leaders through LIG program Metric: 5 levels of innovation maturity How innovative are you? A simple dashboard
Step-2 Create a challenge book	Three sources of innovation: Pain, wave and waste 5 ways of framing a challenge New frontiers in innovation? Vigyanlabs & Persistent Systems (how they built their challenge book) 3 characteristics of a good challenge statement Building a challenge book: An example from an IIMB session Immersive research: P&G’s approach of getting deep customer insights
Step-3 Build participation	Role of manager as an innovation catalyst: story of Toyota’s Takao Umezu Homebrew Computer Club: A role model for communities of practice
Challenge campaigns: Combining step-1, 2 & 3	4 characteristics of effective innovation campaigns Story of Gandhi’s 1920 charkha challenge: A critical look 4 choices in the design of an innovation campaign
Step-4 Experiment with low-cost and high-speed	The two loops of experimentation: story of Watt-Boulton steam engine Two loops of experimentation: story of Ranchhodlal Chhotala Indian creativity can have global impact: Dr. Paulraj and MIMO technology (two loops experimentation) 4 types of risks every innovator should be aware of 4 levers of building experimentation capacity Mahatma Gandhi and Right To Experiment (RTE) Building experimentation capacity in rural schools in India: The Agastya way A low-cost experiment that crystallized Deccan Aviation’s vision Prototyping to clarify requirements: a 747 experience
Step-5 Go fast from prototyping to incubation	3 things Mike Markkula did as a champion of “Apple Computer” idea Idea selection methods: balancing efficiency and accuracy Idea communication and curiosity gap theory An idea presentation template based on Steve Jobs' iPod launch speech in 2001 Idea communication: The Edison way Deconstructing the curiosity flow from Steve Jobs iPod launch presentation How smart guys pitched their ideas to Steve Jobs, the prickly perfectionist Managers are from Mars and storytellers are from Saturn Why does Einstein say that "One Max" person reading his theory will suffice?
Step-6 Iterate on the business model	Will Infosys 3.0 work? Managing a big bet: Dr. Ashwin Naik of Vaatsalya shares his experience IBM-Bharti IT outsourcing deal and Louis Gerstner’s “full-body immersion” vision Making public innovation work: The Pune power model Newspaper industry: innovate to survive? Patents Does India provide a supportive environment for getting value out of innovation? Thomas Edison and the patent paradox Kodak: story of how George Eastman resolved the patent paradox Patents from India: broad trends over the past 35 years
Step-7 Build an innovation sandbox	Innovation sandbox 3 challenges in building an innovation sandbox A look at Tata Nano through “Dynamic innovation sandbox” lens Dynamic innovation sandbox: Where thinking inside the box matters Two innovation sandboxes in Wright brothers’ experimentation journey Dr. Gururaj Desh Deshpande’s insights on entrepreneurship and innovation (Hubli sandbox) Two ideas that turned cancer research into a massive innovation sandbox Platform Adhaar: A national innovation platform? Innovation at TCS Open innovation Eureka Forbes: Making open innovation work Open innovation insights from P&G Connect + Develop More open innovation insights from P&G Connect + Develop Open innovation: A panacea? Open innovation: Ideaken CEO Jayesh Badani shares his experience
Step-8 Create a margin of safety	Margin of safety: my most favourite insight of 2009 1930: When Benjamin Graham re-discovered “Margin of safety” Walchand Hirachand Doshi: A daredevil innovator Edison’s folly and understanding the exposure to negative Black Swan 1996 Everest disaster and a lesson in "design as if implementation matters"